By Steve Horan, PositiveSports.net
As the economy continues to sputter we are seeing youth sports budgets cut or eliminated in the school and community setting. This is the first in a series on making the case for youth sports funding.
Everyone involved in youth sports thinks the athletic experience is valuable. But if you ask ten different people to describe that value, you are likely to get ten different answers. This makes it hard to advocate for youth sports funding in a systematic way. In this article we suggest a three terms for describing the value of youth sports: Return on Investment, Positive Youth Development, and Community Benefit.
Return on Investment
As a society we invest billions of dollars in interscholastic and community youth sports. We do this because we expect some value in return for our investment. What in your opinion is the 'return on investment' society receives in return for its investment in youth sports? Be ready to state your viewpoint in terms of 'return on investment in sports' when you are advocating for funding.
It is also important to remember that every dollar spent on youth sports is a dollar not spent on something else. This is the 'opportunity cost' of investing in youth sports versus some other alternative use of funds. When you are advocating for funding, remember that if the decision maker in front of you is going to say ''yes' to youth sports funding, she is probably going to have to say 'no' to something else. You need to arm that person with enough information to make that choice in favor of youth sports.
Positive Youth Development
If we were to ask a room full of youth sports advocates why we should invest in youth sports, we would get a variety of answers including 'character building,' 'health promotion,' and many more. When advocating for youth sports funding, it is important to be able to describe the value of youth sports in clear and concise terms. At PositiveSports.net we say that sports done well promote positive youth development in terms of school engagement, healthy living, positive character, self direction, teamwork, leadership, and community engagement. When youth sports programs teach, enforce, affirm, and model these positive life skills, the entire community benefits.
Community Benefit
The community benefit of youth sports is hard to measure at the individual program level. But we do know from research that young people engaged in positive sports are more likely to be positively engaged in school, and more likely to resist many (but not all) risk behaviors. There is some research evidence that former athletes are more likely to engage in things like voluntarism and voting when they reach adulthood. There is also practical evidence that sports bring communities together as people convene to watch sporting events and do the myriad things it takes to support youth sports programs. Taken together, all of these factors argue for the community benefit of youth sports.
Summary
We can be stronger advocates to the extent we use clear and compelling language in making our case for youth sports funding. The terms introduced in this article - return on investment, positive youth development, and community benefit - are tested terms which should resonate with those making decisions about youth sports budgets. When you can authentically say that 'Our sports program is worth funding because we deliver a high return on investment in terms of positive youth development and community benefit,' you will not have won the game yet, but you will be taking your best shot.
Thank you for promoting positive youth development through sports!