Jim Collins on the Secret of Enduring Greatness

"It doesn't matter what lens we look through—the lens of those that go from good to great, the lens of zero to great in exciting new industries, or the lens of those that prevail in adversity and last 100 years—one lesson stands out: Whether you prevail or fail, endure or die—whether you make it onto the Fortune 500 and whether you stay there—depends more on what you do to yourself than on what the world does to you. "

This insight from Jim Collins (author of Good to Great) is published in the 'social sector' section of his website for a good reason: The insight applies to firms of every size in every sector.  Even during the toughest and most uncertain times, good leaders can build strong organizations that last.  They can even help their organizations bounce back after nasty falls.  The key is to live the belief that 'We are responsible for our own results!" - and cultivate that belief throughout the organization.

Read the full article at JimCollins.com...